Read the information in this lesson to learn the key ideas. Click through each section to view all content, then complete the Knowledge Check after this lesson. You are encouraged to take notes.

Tips for Effective Recruitment (Continued)

Part 3: Online Visibility

  • Establish your online visibility.
  • Use social media to market the IET.
  • Hold webinars for partners for large and small groups.
  • Send electronic flyers to partners and networks.

Establish visibility through social media outlets. Make videos of the related work or training class so potential students can picture what's involved.

Have teachers introduce the IET with a video, buy social media ads, and hold webinars for partners.

Part 4: In-Person Visibility

  • Establish your in-person visibility.
  • Provide IET information at community, workforce, education, and social service events.
  • Have an IET open house.
  • Post IET flyers in busy places where your target population goes.

Make in-person presentations to specific groups and provide information at community, workforce, and education events.  Also, connect with and present to social service agencies.

Invite community members to an open house and distribute flyers where your target population goes.

Quick Check: In-Person Outreach

Which of these is NOT recommended for flyer distribution?

  1. Libraries and community centers
  2. Convenience stores and laundromats
  3. Private residential mailboxes
  4. Food banks and thrift shops
Click to reveal the answer

Answer: C - Private residential mailboxes. Flyers should be distributed in public places where your target population goes, not in private mailboxes.


Part 5: Messaging is Key

Messaging is key:

  • Flyer readability is important—more "white space" than text; simple wording; make it available in target populations' languages if appropriate.
  • Establish an IET identity—consider a program name instead of IET program such as Upward Academy or Health Care Pathways.
  • Emphasize: What's in it for me? What you will lose if you don't enroll

Spend money on professional flyers with engaging photos. Keep wording simple with more white space than text.

Give the program a name like Health Care Pathways and emphasize "what's in it for me," such as a decent starting wage with benefits.

Lesson Summary: IET Recruitment and Outreach

Effective IET recruitment requires strategic planning, diverse outreach methods, and compelling messaging to reach and engage potential students.

Strategic Planning

Develop recruitment plans, monitor routinely, and build relationships with agencies and employers for referrals.

Dual Approaches

Use both top-down (staff presentations) and bottom-up (student meetings) recruitment strategies concurrently.

Multi-Channel Outreach

Establish online and in-person visibility through social media, webinars, events, and strategic flyer distribution.

Compelling Messaging

Create program identity, emphasize benefits, use simple language with white space, and target messaging to answer "what's in it for me."